A Marketplace for Photographers
Deco is a marketplace that gives artists autonomy over how their work should be marketed and sold, without having to deal with the post-sales production.
Design • User Experience • Brand Identity
Selling personal work online as an artist involves a lot of complexity and can be a logistical nightmare. Having your own site is one solution but not always the best. Deco aimed to solve this dilemma by creating a marketplace for art enthusiasts to buy art, in a unique experience that allows them to see art in a room before they buy. On the artist’s side, Deco would manage the printing and logistics elements, while giving full authority to the artists over pricing, marketing and selecting how a print could be purchased.
To design a site that removes the mystery surrounding how art might look on your wall before buying, and to create a user experience for the artist that gives them confidence in adding artwork to a store that will automate the production of their pieces.